Officers & Directors

The Wisconsin Hereford Association is divided into 4 district — NW, NE, SW, and SE. The dividing line from south to north is Hwy 39/51. The dividing line from west to east is I-90 to 16, 60.

2021 Board

President: Jerry Huth
W9096 County AS
Oakfield, WI 53065
Vice President: Steve Folkman
N250 Highview Road
Ixonia, WI 53036
Secretary: Loxi Smythe
E5054 490th Ave.
Menomonie, WI 54751
Treasurer: Melissa Berggren
506 S Hubbard Street
Horicon, WI 53032

Front left to right: Holly Paulson; Jaclyn Bevan; Melissa Berggren, Treasurer; Loxi Smythe, Secretary. Back left to right: Zen Allen; Jim Renn; Jim Wiechert; Dave Steinhoff; Richard Starck; Jerry Huth, President; Douglas Schultz; Charles Badertscher; Steve Folkman, Vice-President.

2021 Board of Directors

The Wisconsin Hereford Association is divided into 4 districts – NW, NE, SW, and SE. The dividing line form South to North is Hwy 39/51. The dividing line from West to East is I-90 to 16, 60.


Dave Steinhoff
N7908 6th Ave.
New Lisbon, WI 53950
Richard Stark
7501 280th St.
Cadott, WI 54727
Fred Larson
N8494 110th Street
Spring Valley, WI 54767


James Wiechert
N9508 Pleasant Hill Road
Iola, WI 54945
Douglas Schulz
W3472 Wildcat Rd.
Iron Ridge, WI 53035


Holly Paulson
1754 Rinden Road
Deerfield, WI 53531
Jim Renn
4207 Campbell Trace
Hartland, WI 53029


Charles Badertscher
4313 Cannonball Drive
Dodgeville, WI 53533
Zeb Allen
E5342 Sand Hill Road
Reedsburg, WI 53959
Jaclyn Bevan
1681 Austin Road
Platteville, WI 53818

2021 Committees

Executive Committee: Jerry Huth, President; Steve Folkman, Vice-President; Loxi Smythe, Secretary; Melissa Berggren, Treasurer

Finance Committee/Audit/By-Laws/Hall of Fame: Holly Paulson, Chair, Dave Steinhoff. In charge of assisting Melissa in carrying out these functions and assist Melissa with any finance concerns. Melissa ex-officio.

Communications Committee: Fred Larson, Chair, Dave Steinhoff, Jackie Bevan (Zoom/Facebook), Janet Wiechert (Website). This is a far reaching committee with a number of sub-committees—zoom meeting coordinator, Facebook, web-site, mailings, annual meeting, and any other communication that is necessary. Loxi ex-officio.

Advertising/Promotions: Rick Starck, Chair, Doug Schulz. In charge of promoting the WHA to the world. Explore advertising options, develop press releases and outlets for these press releases, and start to look at options for future opportunities (ie: Driftless Region Beef Conference, WPS Farm Show, Grassworks Conference, WCA Conference, cultivating relationship with UW-Extension, regional and county farm shows, etc.). Budget is $3,000 and this committee has to get up and running quickly. Loxi ex-officio.

State Sale & Banquet: Melissa Berggren, chair, Dan Irwin, John Dalton, Chuck Badertscher, Loxi Smythe. This committee is in place for 2021. Need to formulate plan for 2022 sale. Obviously, Melissa ex-officio.

WJHA Liaison: Jerry Huth, Chair, Jackie Bevan, Jim Renn. Work with B. J. Jones (WJHA advisor). Formulate a model on how the two organizations can be most efficient in working together in promoting the Hereford breed in Wisconsin. Jerry also ex-officio.

State Fair Liaison: Doug Schulz, chair, Kermit Rhiner, WJHA advisor/officers. Coordinate between State Fair and WHA/WJHA the happenings at State Fair and the Jackpot Steer Show. Jerry ex-offico.

Feeder Calf Sale Opportunities: Zeb Allen Chair. Explore marketing options for Wisconsin Hereford based feeder calves. Both sale and retained ownership options. Jerry ex-officio

Queen Program: Jackie Bevan, chair; Jim Renn, Nicky Folkman.. Keep on working on funding the present program, build the endowment, and analyze the structure and opportunities for the program. Jerry ex-officio.

World Beef Expo Liaison: Holly Paulson, chair Jim Renn. Keep the WHA informed on the happenings of the WBE. Jerry ex-officio.

WCA Liaison: Jerry Huth, Zeb Allen: These people will be the contact people for coordinating with Wisconsin Cattlemens Association.

Review/Directory Committee: Steve Folkman, chair Jim Wiechert, Chuck Baderscher, BJ & Kim Jones. This committee is set for 2021. This committee charge is to get the Review profitable and distributed, cultivate advertiser relationships, explore bundling advertising, and assist with the development of the 2022-2023 directory. Jerry ex-officio.

County Youth Awards: Jim Wiechert, chair. Diana Wiechert, Janet Wiechert. Distribute scotch combs to top Hereford show person at county fairs. Loxi ex-officio.

Support Your Herd's Success.
In the Cowherd. In the Showring. In the Feedlot.