What's New

Recently Updated (3/25/19)


Jean Dalton Passes

View Obituary

WHA Spring Sale

Noon, Saturday, March 7, 2020
Grant County Fairgrounds, Lancaster, WI

View Rules and Nomination Form

Special Red Hided Feeder Cattle Sale

Noon, Wednesday, October 2, 2019

For more information, visit equitycoop.com or call 715-687-4101.

FOL Scholarship Available Through WJHA

The Wisconsin Junior Hereford Association is sponsoring a $400 scholarship for one Wisconsin Junior to attend the Faces of Leadership Conference. FOL is an activity that helps juniors develop leadership skills and meet fellow Hereford juniors from around the country. This year FOL will be held on July 31 – August 3 in Lincoln, NE. Junior members, parents and advisors from all parts of the country participate in the event each year. During the three-day event, close to 100 participants listen to nationally known speakers and participate in junior board workshops, which assist in the enhancement of the individual's leadership talents, communication skills and beef industry knowledge. If you are a member of the WJHA and are interested in attending this year, download the application below or contact BJ Jones at bj@wildcatcattle.com.

Applications are due May 15, 2019.

View WJHA FOL Scholarship Application

WJHA Donation Heifer Winner

The WJHA would like to thank Windy Hills Herefords, the Friedrich family, for donating Windyhills Bailey 8F to the Wisconsin Junior Hereford Association.

Congrats to Valley View Acres, Viroqua, WI on buying the winning ticket!

Thanks to all who bought raffle tickets. $6,000 was raised! Special recognition to our sponsors over $100 include.

Gold Sponsors $500+

Silver Sponsors $250-499

Bronze Sponsors $100-249

WLBA Spring Preview and WJHA Junior Hereford Show

May 31-June 2, 2019 • Jefferson, WI

View Rules and Regulations

WJHA Open Hereford Jackpot Show

June 2, 2019 • Jefferson, WI

View Flyer and Schedule

View News Release

View Rules and Regulations

View Entry Form

WHA Field Day

August 24, 2019

At ST Genetics and Huth Polled Herefords.

View Schedule and More Information

Welcome New WHA Members

Good Luck and Best Wishes
Caleb and Alissa Ahrens

WHA Spring Sale

Saturday, March 2, 2019 • 12 noon

View Catalog

View Ad

Lot 31


Lot 35

2019 Wisconsin State Fair Jackpot Hereford Steer Show

View Rules and Entry Form

Kermit and Jana Rhiner presented Annah Dobson with a gift of flowers for showing their Heifer "Emmy Lou" all year. This was the donation heifer that Kermit and Jana were lucky enough to win on the WHA State sale 2018. Annah showed this heifer with class and style. The heifer lived up to her part of the bargain also. The Rhinners thanked the Steinhoff family for their great donation.

50/50 Drawing Winner

Charlie Holler won the 50/50 drawing for juniors. He returned his winnings to the Junior program. Thank you Charlie!

Thank You From The Merry Family

The Merry family wishes to thank the many kind condolences and sharing of memories after the passing of Gordon Merry. The Hereford breeders are a special group of people, especially the Wisconsin breeders which we are fortunate to have as friends. Thank you also for the many contributions from breeders and the WHA  to the Gordon Merry endowment to the HYFA scholarship for veterinary students with interest in Hereford cattle.


Steve Merry

2019 National Western Stock Show

2019 National Western Stock Show Champion Pen Yearling Bulls. Exhibited by Larson Hereford Farms, Spring Valley, WI.

2019 National Western Stock Show Reserve Champion Pen Junior Heifer Calves. Exhibited by Next Generation Genetics, Endeavor, WI.

2018 Showmanship Medallion Recipients

View Recipients

PHH PCC 025 Pearl 742 ET American Royal Grand Champion Female

2018 American Royal Grand Champion Female PHH PCC 025 Pearl 742 ET, owned by Miles, Jace and Tucker Stagemeyer, of Page, Neb. Bred and sold private treaty by Travis Pierce, Pierce’s Hereford Haven of Baraboo Wis. She is a Jan. 29, 2017, daughter of CRR 719 Catapult 109.

Wisconsin Juniors Attend Faces of Leadership

Three Wisconsin Junior Hereford Association members attended the Faces of Leadership Youth Convention held August 1-4 in San Francisco, CA. Jarrett Breber, Bailey and Lauren Jones joined 76 juniors from multiple states to visit local operations and businesses. FOL helps juniors develop leadership skills and meet fellow Hereford juniors from around the country. FOL is a great way to tour some awesome universities, hear educational and motivational speakers, and get an up-close look at some outstanding cattle operations. Tour stops included a diversity of California agriculture including Hereford breeders Sierra & Pedretti Ranches; walnut, almond, dairy, and produce farms along with a vineyard; and a a dinner cruise in the San Francisco Bay to see all the sights.

Lauren Jones won scholarships through the WJHA to attend Faces of Leadership, and will be reporting on it at our annual meeting. Watch for details on the 2019 FOL convention in Nebraska next summer.

Wildcat Cattle Company Named Premier Breeder

Wildcat Cattle Company was named Premier Breeder in Kansas City in October.

Melissa Dahnert Marries Michael Berggren

September 22, 2018

Austin Folkman Awarded $5,000 Scholarship

Austin Folkman, C&L Herefords was awarded the $5,000 Ball & Cottonwood Springs Scholarship.

4 Wisconsin Golden Breeders Honored in Kansas City

Baker Polled Herefords
Paul & Sylvia Baker

Boettcher's Brookview Acres
Butch & MaryEllen Boettcher

KLS Farm
Kevin & Kathy Stork

Lamar Polled Herefords
Emmett & Margaret Langness

Gordon D. Merry DVM 1925 - 2018

Dr. Gordon D Merry, age 92, peacefully  passed away on Tuesday September 4, 2018 at home. He was born November 2, 1925 near Richland Center, WI. He was the son of William and Ruby ( Bender)  Merry. He was married to Marian Brewer on September 11, 1948. He graduated from the University of Minnesota Veterinary  School in 1954. He practiced Veterinary Medicine in Sun Prairie for 40 years until 1994. He is the third of six generations of Merry Hereford cattle breeders. Gordon marketed cattle all over the United States and sold a few in Canada as well as one in Argentina under the prefix of MGM ( Marian and Gordon Merry ). The family asks that in lieu of flowers please contribute to his endowment to the MGM scholarship fund which will be given to veterinary students with interest in Hereford cattle c/o Amy Cowan Hereford Youth Foundation, American Hereford Association 11500 N. Ambassador Dr. Kansas City, MO 64153.

Gordon is survived by sons Steve ( Jann ) Merry MD of Hartford, David  ( Martha ) Merry DVM of Lebanon, OH, Roger Merry JD of Janesville, and Tim ( Paula ) Merry DDS of Germantown, WI.  He was preceded in death by his wife Marian and daughter Judy. Gordon was so proud of his grand children Matthew Merry, Ginger Merry, Daniel Merry, Justin Merry, Leah Burroughs, William Merry, Michael Merry, Courtney Meyer, Joshua Merry, Kyle Merry, and Jenna Merry as well as his  seven great grand children. Special thanks to his devoted care givers Anthony Beasley and Zaya Sugarjav. Visitation will be held on Friday September 21, 2018 at the Cress Funeral Home 1310 Emerald Drive, Sun Prairie from 2 pm to 4 pm and on Saturday September 22, 2018 from 10 am to 11 am at the Pratt Funeral Home 120 N. Park St.  Richland Center. Funeral Services will be held Saturday September 22, 2018 at 11am. Burial will be held at held at the Bloom City Cemetery in the township of Bloom.

Important Dates & Deadlines

See the Calendar page for the latest important dates and deadlines to add to your calendar.

Thank You Brandner Family

The WHA thanks the Scott and Heidi Brandner Family for bringing their two great animals, Olive the heifer and Ricky the steer, to exhibit at Farm Tech Days this year. They were newcomers to this event and looked like old pros. Their interaction with the public was wonderful to watch,their passion for the breed was evident, and their commitment to our youth is 110%. When you see them at the Wisconsin State Fair please give them a big shout out because they earned it. It was a pleasure and an honor to work with them.

2018 Fall Tour

August 18-19, 2018

The WHA would like to give a huge thank you to all of the participants! It was a lot of work but a ton of fun for all who were able to attend.

John Mentz

Christ the Rock Farm, Mark & Deb Schoen

Annah Dobson, Brittney Renn, Jerry Huth

Windy Hills Farm; Mark, Angie, Kim & Kelley Friedrich

Starck Centory Farm, Rick & Jenny Starck

Boettcher Brookview Acres, Butch & Mary Ellen Boettcher

Thank You Steiny’s Polled Herefords, Dave and Laurie Steinhoff, Bryan and Liz Johnson

The WJHA would like to thank Steiny’s Polled Herefords, Dave and Laurie Steinhoff, Bryan and Liz Johnson for donating “Whitey” to the Wisconsin Junior Hereford Association.

Congrats to Kermit Rhiner on buying the winning ticket!

Thanks to all who bought raffle tickets. $9,500 was raised! Special recognition to our sponsors over $100 include.

Gold Sponsors $500+ — Randy Filer, C & L Herefords, Lauren May, MGM Polled Herefords, Next Generation Genetics, Schlieckau Polled Herefords, Wildcat Cattle Company, Wiswell Farms

Silver Sponsors $250-499 — Scott Firlus, Windy Hills Polled Herefords, Josh Spaeth, Lamb Brother's Beef, BJ Reeg, Eric Yttri, Dalton Polled Herefords, Otter Creek Polled Herefords

Bronze Sponsors $100-249 — Ty Wagner, SnL's Whitetail, Y-Tri Farms, Rennsnest Polled Herefords, Mike Sorenson, Peters Polled Hereford, Baker's Polled Herefrod, Brookview Polled Herfords, Charlie & Chase Kent, Litzeau Herefords, Otter Creek Stock Farm, Owego Stock Farm, Plum River Ranch, Shannon Schenck

Dr. BJ Jones and Matt Breneman honored as WI Cattlemen of the Year

Learn more

2018 Spring Hereford Sale Results

Total Gross: $97,600
Average on 39.75 lots: $2,455
Bulls Averaged: $2,653
Females Average: $2,310

High Selling Bulls:

Volume Buyer: BJ Reeg with 6 bulls

High Selling Females:

2018 WHA Member Directory

Coming in the spring of 2018, a new WHA directory which will be printed and mailed to our membership, and used for hand-outs at all state promotional functions.

Advertising rates for the directory are as follows:

Deadline for directory ad information is April 1, 2018.

View Directory Advertising Form

BJ Jones Named 2018 Wisconsin Cattleman of the Year

Congratulations Dr. BJ Jones, Wildcat Cattle Company for being named 2018 Wisconsin Cattlemen of the Year!

2018 WHA Scholarship Winners

The WHA and WJHA each donate $800 every year. Congratulations to Tori Hanson, Sparta and Taylor Chwala, Jefferson.

To the WHA Board of Directors and Hall of Fame Committee,

Thank you for recognizing us at the annual meeting with the Hall of Fame Award. It was totally unexpected and most definitely a surprise! The Hereford breed is very important to our lives, so it was special to be recognized buy our friends and peers. Thanks to those friendships and relationships,developed over so many years of involvement in the WHA, that has made it so enjoyable.

Sincerely Fred, Lori, Jerry & Joyce Larson

HOF Inductee: Steve Folkman

Left to right: Folkman Family, Fred Larson

On behalf of my wife Jill, we would like to thank the WHA on the honor of inductment into the Wisconsin Hereford Association Hall of Fame.

My involvement in the livestock industry started over 40 years ago when I showed a Charlois Hereford cross steer at the Waukesha county fair. It was back then that we met the Browns, Schuetts and John Craig and I had my first Angus experience with Dave Kilpatrick’s steer getting away and running the fair grounds later to be caught and dragged back and tied next to my steer. It gave me a much greater appreciation the Hereford breed.

In 1973 we started raising Herefords with my fathers purchase of the original 325 acres at Blair, Wi. This property adjoined Dad’s good friend and hunting partner Arnold Jorn’s whom we shared equipment, pastures, herd bulls , facilities and labor. Herd bulls were added from the Wisconsin State sale where Dave Simmons Champion Rollo Ruff along with a bred heifer from Leminagers. Two Kiyiwana New Trend (first Superior sire) sons from Spring Creek farm and a 15G son from Larry Hanson in South Dakota were added. Cows from Calderon Curran Grass Lake Michigan, Willard Allen and Augie Williams joined the herd as it was built to 125 head.

In 1989 I met my wife Jill and in 1990 we were married and have enjoyed 27 years on marriage and have 4 wonderful kids: Nicole 22, Curtis 20, Ali 19, Austin 17.

Family is important to our operation where every day we are early risers and All involved in the daily chores around the farm. We’ve enjoyed attending 14 JNHE as a family and you may have seen Lorna; Steve’s mom helping cook in the stalls.

Over the years we’ve bred or been a part of National Champions Absolute, Neon, and Vickey 36R. We’ve also owned 33N Redeem’s dam, 6T Doubletime’s dam, 1T Federal 6Y’s dam, J119 Logic’s dam, 54E Git ER Done’s dam and a host of other influential females.

We’ve also been proud to say that Doubletime, Vaquero, M326, Advantage, Federal 6Y, Logic, have been bred and or called C&L home.

Our involvement in breed activities started in 1981-84 serving on the WPHA board ; president in 1983. I served from 1991 through 1998 on the Wisconsin Beef Improvement board. 2003-2007 I served on the AHA board. Jill and I served on the executive committee for the 2005 JNHE which I co-chaired with Jerry Huth. I am currently since 2011 serving on the HYFA board where I’m the chairman JNHE steering committee. Jill has served since 2014 on the NHW board and is currently president.

It has been Jill and my involvement in HYFA and the Hereford women that have given us a tremendous amount of satisfaction in helping with the development and character building of the young adults in our industry. We have always tried to promote and support our local and national organization. We have hosted several WHA summer tours, held high school, county and college judging clinics and for several years provided beef live animal classes for the UW intercollegiate judging clinics at Arlington.

Again thank you for this honor. Both Jill and I hope to continue to help for many years to come in and industry we so love.

Annah Dobson named National Queen

Learn more

Briana Katzenberger awarded Vanier Scholarship

Learn more

Congratulations to the Following Golden TPR Breeders

Top of page

Become a fan of WHA
on Facebook

Banner ad pricing & information:
Jane Adolph

Website design & development services:
Denton Designs
John & Angie Denton

General questions:
Loxi Smythe
M: 715-505-6510